Why Outsourcing Data Mining Services?

Are huge volumes of raw data waiting to be converted into information that you can use? Your organization's hunt for valuable information ends with valuable data mining, which can help to bring more accuracy and clarity in decision making process.

Nowadays world is information hungry and with Internet offering flexible communication, there is remarkable flow of data. It is significant to make the data available in a readily workable format where it can be of great help to your business. Then filtered data is of considerable use to the organization and efficient this services to increase profits, smooth work flow and ameliorating overall risks.

Data mining is a process that engages sorting through vast amounts of data and seeking out the pertinent information. Most of the instance data mining is conducted by professional, business organizations and financial analysts, although there are many growing fields that are finding the benefits of using in their business.

Data mining is helpful in every decision to make it quick and feasible. The information obtained by it is used for several applications for decision-making relating to direct marketing, e-commerce, customer relationship management, healthcare, scientific tests, telecommunications, financial services and utilities.

Data mining services include:

    Congregation data from websites into excel database
    Searching & collecting contact information from websites
    Using software to extract data from websites
    Extracting and summarizing stories from news sources
    Gathering information about competitors business

In this globalization era, handling your important data is becoming a headache for many business verticals. Then outsourcing is profitable option for your business. Since all projects are customized to suit the exact needs of the customer, huge savings in terms of time, money and infrastructure can be realized.

Advantages of Outsourcing Data Mining Services:

    Skilled and qualified technical staff who are proficient in English
    Improved technology scalability
    Advanced infrastructure resources
    Quick turnaround time
    Cost-effective prices
    Secure Network systems to ensure data safety
    Increased market coverage

Outsourcing will help you to focus on your core business operations and thus improve overall productivity. So data mining outsourcing is become wise choice for business. Outsourcing of this services helps businesses to manage their data effectively, which in turn enable them to achieve higher profits.




Source: http://ezinearticles.com/?Why-Outsourcing-Data-Mining-Services?&id=3066061

Data Mining and the Tough Personal Information Privacy Sell Considered

Everyone come on in and have a seat, we will be starting this discussion a little behind schedule due to the fact we have a full-house here today. If anyone has a spare seat next to them, will you please raise your hands, we need to get some of these folks in back a seat. The reservations are sold out, but there should be a seat for everyone at today's discussion.

Okay everyone, I thank you and thanks for that great introduction, I just hope I can live up to all those verbal accolades.

Oh boy, not another controversial subject! Yes, well, surely you know me better than that by now, you've come to expect it. Okay so, today's topic is one about the data mining of; Internet Traffic, Online Searches, Smart Phone Data, and basically, storing all the personal data about your whole life. I know, you don't like this idea do you - or maybe you participate online in social online networks and most of your data is already there, and you've been loading up your blog with all sorts of information?

Now then, contemporary theory and real world observation of the virtual world predicts that for a fee, or for a trade in free services, products, discounts, or a chance to play in social online networks, employment opportunity leads, or the prospects of future business you and nearly everyone will give up some personal information.

So, once this data is collected, who will have access to it, who will use it, and how will they use it? All great questions, but first how can the collection of this data be sold to the users, and agreed upon in advance? Well, this can at times be very challenging; yes, very tough sell, well human psychology online suggests that if we give benefits people will trade away any given data of privacy.

Hold That Thought.

Let's digress a second, and have a reality check dialogue, and will come back to that point above soon enough, okay - okay agreed then.

The information online is important, and it is needed at various national security levels, this use of data is legitimate and worthy information can be gained in that regard. For instance, many Russian Spies were caught in the US using social online networks to recruit, make business contacts, and study the situation, makes perfect sense doesn't it? Okay so, that particular episode is either; an excuse to gather this data and analyze it, or it is a warning that we had better. Either way, it's a done deal, next topic.

And, there is the issue with foreign spies using the data to hurt American businesses, or American interests, or even to undermine the government, and we must understand that spies in the United States come from over 70 other nations. And let's not dismiss the home team challenge. What's that you ask? Well, we have a huge intelligence industrial complex and those who work in and around the spy business, often freelance on the side for Wall Street, corporations, or other interests. They have access to information, thus all that data mined data is at their disposal.

Is this a condemnation of sorts; No! I am merely stating facts and realities behind the curtain of created realities of course, without judgment, but this must be taken into consideration when we ask; who can we trust with all this information once it is collected, stored, and in a format which can be sorted? So, we need a way to protect this data for the appropriate sources and needs, without allowing it to be compromised - this must be our first order of business.

Let's Undigress and Go Back to the Original Topic at hand, shall we? Okay, deal.

Now then, what about large corporate collecting information; Proctor and Gamble, Ford, GM, Amazon, etc? They will certainly be buying this data from social networks, and in many cases you've already given up your rights to privacy merely by participating. Of course, all the data will help these companies refine their sorts using your preferences, thus, the products or services they pitch you will be highly targeted to your exact desires, needs, and demographics, which is a lot better than the current bombardment of Viagra Ads with disgusting titles, now in your inbox, deleted junk files.

Look, here is the deal...if we are going to collect data online, through social networks, and store all that the data, then we also need an excuse to collect the data first place, or the other option is not tell the public and collect it anyway, which we already probably realize that is now being done in some form or fashion. But let's for the sake of arguments say it isn't, then should we tell the public we are doing, or are going to do this. Yes, however if we do not tell the public they will eventually figure it out, and conspiracy theories will run rampant.

We already know this will occur because it has occurred in the past. Some say that when any data is collected from any individual, group, company, or agency, that all those involved should also be warned on all the collection of data, as it is being collected and by whom. Including the NSA, a government, or a Corporation which intends on using this data to either sell you more products, or for later use by their artificial intelligence data scanning tools.

Likewise, the user should be notified when cookies are being used in Internet searchers, and what benefits they will get, for instance; search features to help bring about more relevant information to you, which might be to your liking. Such as Amazon.com which tracks customer inquiries and brings back additional relevant results, most online shopping eCommerce sites do this, and there was a very nice expose on this in the Wall Street Journal recently.

Another digression if you will, and this one is to ask a pertinent question; If the government or a company collects the information, the user ought to know why, and who will be given access to this information in the future, so let's talk about that shall we? I thought you might like this side topic, good for you, it shows you also care about these things.

And as to that question, one theory is to use a system that allows certain trusted sources in government, or corporations which you do business with to see some data, then they won't be able to look without being seen, and therefore you will know which government agencies, and which corporations are looking at your data, and therefore there will be transparency, and there would have to be at that point justification for doing so. Or most likely folks would have a fit and then, a proverbial field day with the intrusion in the media.

Now then, one recent report from the government asks the dubious question; "How do we define the purpose for which the data will be used?"

Ah ha, another great question in this on-going saga indeed. It almost sounds as if they too were one of my concerned audience members, or even a colleague. Okay so, it is important not only to define the purpose of the data collection, but also to justify it, and it better be good. Hey, I see you are all smiling now. Good, because, it's going to get a bit more serious on some of my next points here.

Okay, and yes this brings about many challenges, and it is also important to note that there will be, ALWAYS more outlets for the data, which is collected, as time goes on. Therefore the consumer, investor, or citizen who allows their data to be compromised, stored for later use for important issues such as national security, or for corporations to help the consumer (in this case you) in their purchasing decisions, or for that company's planning for inventory, labor, or future marketing (most likely; again to whom; ha ha ha, yes you are catching on; You.

Thus, shouldn't you be involved at every step of the way; Ah, a resounding YES! I see from our audience today, and yes, I would have expected nothing less from you either. And as all this process takes place, eventually "YOU" are going to figure out that this data is out of control, and ends up everywhere. So, should you give away data easily?

No, and if it is that valuable, hold out for more. And then, you will be rewarded for the data, which is yours, that will be used on your behalf and potentially against you in some way in the future; even if it is only for additional marketing impressions on the websites you visit or as you walk down the hallway at the mall;

"Let's see a show of hands; who has seen Minority Report? Ah, most of you, indeed, if you haven't go see, it and you will understand what we are all saying up here, and others are saying in the various panel discussions this weekend."

Now you probably know this, but the very people who are working hard to protect your data are in fact the biggest purveyors of your information, that's right our government. And don't get me wrong, I am not anti-government, just want to keep it responsible, as much is humanly possible. Consider if you will all the data you give to the government and how much of that public record is available to everyone else;

    Tax forms to the IRS,
    Marriage licenses,
    Voting Registration,
    Selective Services Card,
    Property Taxes,
    Business Licenses,
    Etc.

The list is pretty long, and the more you do, the more information they have, and that means the more information is available; everywhere, about who; "YOU! That's who!" Good I am glad we are all clear on that one. Yes, indeed, all sorts of things, all this information is available at the county records office, through the IRS, or with various branches of OUR government. This is one reason we should all take notice to the future of privacy issues. Often out government, but it could be any first world government, claims it is protecting your privacy, but it has been the biggest purveyors of giving away our personal and private data throughout American history. Thus, there will a little bit of a problem with consumers, taxpayers, or citizens if they no longer trust the government for giving away such things as;

    Date of birth,
    Social Security number,
    Driver's license,
    Driving record,
    Taxable information,
    Etc., on and on.

And let's not kid ourselves here all this data is available on anyone, it's all on the web, much of it can be gotten free, some costs a little, never very much, and believe me there is a treasure trove of data on each one of us online. And that's before we look into all the other information being collected now.

Now then, here is one solution for the digital data realm, including smart phone communication data, perhaps we can control and monitor the packet flow of information, whereby all packets of info is tagged, and those looking at the data will also be tagged, with no exceptions. Therefore if someone in a government bureaucracy is looking at something they shouldn't be looking at, they will also be tagged as a person looking for the data.

Remember the big to do about someone going through Joe The Plumber's records in OH, or someone trying to release sealed documents on President Bush's DUI when he was in his 20s, or the fit of rage by Sara Palin when someone hacked her Yahoo Mail Account, or when someone at a Hawaii Hospital was rummaging through Barak Obama's certificate of showing up at the hospital as a baby, with mother in tow?

We need to know who is looking at the data, and their reason better be good, the person giving the data has a right-to-know. Just like the "right-to-know" laws at companies, if there are hazardous chemicals on the property. Let me speak on another point; Border Security. You see, we need to know both what is coming and going if we are to have secure borders.

You see, one thing they found with our border security is it is very important not only what comes over the border, which we do need to monitor, but it's also important to see what goes back over the border the other way. This is how authorities have been able to catch drug runners, because they're able to catch the underground economy and cash moving back to Mexico, and in holding those individuals, to find out whom they work for - just like border traffic - our information goes both ways, if we can monitor for both those ways, it keeps you happier, and our data safer.

Another question is; "How do we know the purpose for data being collected, and how can the consumer or citizen be sure that mass data releases will not occur, it's occurred in almost every agency, and usually the citizens are warned that their data was released or that the data base containing their information was breached, but that's after the fact, and it just proves that data is like water, and it's hard to contain. Information wants to be free, and it will always find a way to leak out, especially when it's in the midst of humans.

Okay, I see my time is running short here, let me go ahead and wrap it up and drive through a couple main points for you, then I'll open it up for questions, of which I don't doubt there will be many, that's good, and that means you've been paying attention here today.

It appears that we need to collect data for national security purposes research, planning, and for IT system for future upgrades. And collecting data for upgrades of an IT system, you really need to know about the bulk transfers of data and the time, which that data flows, and therefore it can be anonymized.

For national security issues, and for their research, that data will have anomalies in it, and there are problems with anomalies, because can project a false positives, and to get it right they have to continually refine it all. And although this may not sit well with most folks, nevertheless, we can find criminals this way, spies, terrorist cells, or those who work to undermine our system and stability of our nation.

With regards to government and the collection of data, we must understand that if there are bad humans in the world, and there are. And if many of those who shall seek power, may not be good people, and since information is power, you can see the problem, as that information and power will be used to help them promote their own agenda and rise in power, but it undermines the trust of the system of all the individuals in our society and civilization.

On the corporate front, they are going to try to collect as much data on you as they can, they've already started. After all, that's what the grocery stores are doing with their rewards program if you hadn't noticed. Not all the information they are collecting they will ever use, but they may sell it to third part affiliates, partners, or vendors, so that's at issue. Regulation will be needed in this regard, but the consumer should also have choices, but they ought to be wise about those choices and if they choose to give away personal information, they should know the risks, rewards, consequences, and challenges ahead.

Indeed, I thank you very much, and be sure to pick up a handout on your way out, if you didn't already get one, from the good looking blonde, Sherry, at the door. Thanks again, and let's take a 5-minute break, and then head into the question and answer session, deal?



Source: http://ezinearticles.com/?Data-Mining-and-the-Tough-Personal-Information-Privacy-Sell-Considered&id=4868392

Basics of Online Web Research, Web Mining & Data Extraction Services

The evolution of the World Wide Web and Search engines has brought the abundant and ever growing pile of data and information on our finger tips. It has now become a popular and important resource for doing information research and analysis.

Today, Web research services are becoming more and more complicated. It involves various factors such as business intelligence and web interaction to deliver desired results.

Web Researchers can retrieve web data using search engines (keyword queries) or browsing specific web resources. However, these methods are not effective. Keyword search gives a large chunk of irrelevant data. Since each webpage contains several outbound links it is difficult to extract data by browsing too.

Web mining is classified into web content mining, web usage mining and web structure mining. Content mining focuses on the search and retrieval of information from web. Usage mining extract and analyzes user behavior. Structure mining deals with the structure of hyperlinks.

Web mining services can be divided into three subtasks:

Information Retrieval (IR): The purpose of this subtask is to automatically find all relevant information and filter out irrelevant ones. It uses various Search engines such as Google, Yahoo, MSN, etc and other resources to find the required information.

Generalization: The goal of this subtask is to explore users' interest using data extraction methods such as clustering and association rules. Since web data are dynamic and inaccurate, it is difficult to apply traditional data mining techniques directly on the raw data.

Data Validation (DV): It tries to uncover knowledge from the data provided by former tasks. Researcher can test various models, simulate them and finally validate given web information for consistency.



Source: http://ezinearticles.com/?Basics-of-Online-Web-Research,-Web-Mining-and-Data-Extraction-Services&id=4511101

Text Data Mining Can Be Profitable

There are billions of search terms performed on the internet every year,and the companies which make use of this vast amount of information are the ones who will be able to market effectively in the future. It is here that text data mining comes into its own, a technique which enables researchers to find patterns within groups of text which will enable them to make predictions as to how customers or other groups of people will act in the future. This article will take a look at text data mining and how we can help various groups of people to find the best things in the data analysis.

It is always a good idea to do some study of the text mining techniques before going on to text mining implementation, and this can be said to be especially true of the insurance industry where not only text mining but also generic data mining using in statistics can be a great help in determining profitability and also showing actuaries how to make future calculations.

Consultancy is an important part of text data mining, and the text mining consultant can bring a huge amount of knowledge to a company whatever the service or services that are providing, particularly if he has an extensive knowledge of text data mining technology and can help to build a system around it.

Of course it is not only commercial applications that can use text mining, because it also has used in security, in that it can help to track criminal intent on the Internet. There are also applications in the biomedical world, in order to help find clusters of data in the right way. But it is in the online world and in the field of marketing that text mining is being used extensively, particularly in customer relationship management [CRM] techniques, where the tools are among some of the most advanced.

Knowing how text mining algorithms work is essential for any consultant who works in this field, because it is an important tool in the marketing technique possibilities. By understanding how text data mining can help an organization a consultant or marketer can make great strides in profitability and this is something that most organizations would be glad for.



Source: http://ezinearticles.com/?Text-Data-Mining-Can-Be-Profitable&id=2314536

Innovative Online Data Entry Services

Number of companies providing data entry services has increased in the last few years. These companies also provide services on online and offline data-entry and data processing, etc. Data Entry is to enter any form of data into computerized inventory. It could be done by typing at a keyboard plus electronically entering information into the machine.

These companies have updated technologies, unique processes and efficient data processing by integrating skilled professionals. These companies deliver high-quality services with complete accuracy, efficiency plus effectiveness. They provide services through reliable and secure online platform with the help of encrypted FTP upload CD-R or CD-W or E-mail. Adopting this technology customers get an assurance that their information is free from any sort of unauthorized access, copying or downloading. Companies specializing in such services provide a broad spectrum of services fulfilling each customer specific needs.

Few of these services are listed as follows: surveys, online copying, pasting, sorting, editing, and organizing data, questionnaires, online form processing and filing, reports and submissions, online medical and legal data entry, data collection, mailing list / mailing label, email mining, typing the manuscript in MS Word, etc. Outsourcing of the documentation of the work is a workable and a reasonable option.

Such services includes a wide range of back office and BPO - Business Process Outsourcing and ITO - Information Technology Outsourcing enabled data processing services.

Online data input services provided by India have earned a global recognition for its superior quality and timely completion of its work. Saving time is crucial for each organization running its business. Qualitative output is produced in lesser time which is advantageous for using the time at other important places. By availing such services one can save on cost of hiring trained professionals. More services could be availed within the saved cost.

Talking about the role of online data processing services, as the requirements of high quality and accurate data-entry of textual and numeric data processing business needs is most needed. In this way, companies can save valuable time and money by entering information online reduces. You can also consult experts who have vast experience and knowledge about online entry of data.

With the help of these services, mostly many business processing companies are able to focus on their core activates through online services. This kind of services require speed, analytical skills, domain expertise and industry experience. Choosing right outsourcing partner can save you cost and time significantly.



Source: http://ezinearticles.com/?Innovative-Online-Data-Entry-Services&id=6442656

Cutting Down the Cost of Data Mining

For most industries that maintain databases, from patient history in the healthcare industry to account information for the financial and banking sectors, data entry costs are a significant expense for maintaining good records. After data enters a system, performing operations and data mining extractions on the information is a long process that becomes more time consuming as a database grows.

Data automation is essential for reducing operational expenses on any type of stored data. Having data entrants performing every necessary task becomes cost prohibitive quickly. Utilizing software solutions to automate database operations is the ultimate answer to leveraging information without the associated high cost.

Data Mining Simplified

Data management software will greatly enhance the productivity of any data entrant or end user. In fact, effective programs offer macro recording that can turn any user into a data entry expert. For example, a user can perform an operation on a single piece of data and "record" all the actions, keystrokes, and mouse clicks into a program. Then, the computer software can repeat that task on every database entry automatically and at incredible speeds.

Data mining often requires a decision making process; a recorded macro is only going to perform tasks and not think about what it is doing. Software suites are able to analyze data, decide what action needs to be performed based on user specified criteria, and then iterate that process on an entire database. This function nearly eliminates the need for a human to have to manually look at data to determine its content and the necessary operation.

Case Study: Bank Data Migration

To understand how effective data mining and automation can be, let us take a look at an actual example.

Bank data migration and manipulation is a large undertaking and an integral part of any bank's operations. Account data is constantly being updated and utilized in the decision making process. Even a mid-sized bank can have upwards of a quarter million accounts to maintain. In order to update every account to utilize new waive fee codes, data automation can save approximately 19,000 hours that it would have taken to open every account, decide what codes applies, and update that account's status.

Recurring operations on a database, even if small in scale, that can be automated will reap cost saving benefits over the lifetime of a business. The credit department within a bank would process payment plans for new home, car, and personal loans monthly, saving thousands of operations performed every month. Retirement and 401k accounts that shift investments every year based on expected retirement dates also benefit from automatic account updates, ensuring timely and accurate account changes.

Cost savings for data mining or bank data migration are an excellent profit driver. Cutting down on expenses on a per-client or per-account basis increases margins directly without having to secure more customers, reduce prices, or remove services. Efficient data operations will save time and money, allowing personnel to better direct their energy and efforts towards key business tasks.



Source: http://ezinearticles.com/?Cutting-Down-the-Cost-of-Data-Mining&id=3329403

Data Mining for Dollars

The more you know, the more you're aware you could be saving. And the deeper you dig, the richer the reward.

That's today's data mining capsulation of your realization: awareness of cost-saving options amid logistical obligations.

According to global trade group Association for Information and Image Management (AIIM), fewer than 25% of organizations in North America and Europe are currently utilizing captured data as part of their business process. With high ease and low cost associated with utilization of their information, this unawareness is shocking. And costly.

Shippers - you're in prime position to benefit the most by data mining and assessing your electronically-captured billing records, by utilizing a freight bill processing provider, to realize and receive significant savings.

Whatever your volume, the more you know about your transportation options, throughout all modes, the easier it is to ship smarter and save. A freight bill processor is able to offer insight capable of saving you 5% - 15% annually on your transportation expenditures.

The University of California - Los Angeles states that data mining is the process of analyzing data from different perspectives and summarizing it into useful information - knowledge that can be used to increase revenue, cuts costs, or both. Data mining software is an analytical tool that allows investigation of data from many different dimensions, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations among dozens of fields in large relational databases. Practically, it leads you to noticeable shipping savings.

Data mining and subsequent reporting of shipping activity will yield discovery of timely, actionable information that empowers you to make the best logistics decisions based on carrier options, along with associated routes, rates and fees. This function also provides a deeper understanding of trends, opportunities, weaknesses and threats. Exploration of pertinent data, in any combination over any time period, enables you the operational and financial view of your functional flow, ultimately providing you significant cost savings.

With data mining, you can create a report based on a radius from a ship point, or identify opportunities for service or modal shifts, providing insight regarding carrier usage by lane, volume, average cost per pound, shipment size and service type. Performance can be measured based on overall shipping expenditures, variances from trends in costs, volumes and accessorial charges.

The easiest way to get into data mining of your transportation information is to form an alliance with a freight bill processor that provides this independent analytical tool, and utilize their unbiased technologies and related abilities to make shipping decisions that'll enable you to ship smarter and save.



Source: http://ezinearticles.com/?Data-Mining-for-Dollars&id=7061178

Benefits of Predictive Analytics and Data Mining Services

Predictive Analytics is the process of dealing with variety of data and apply various mathematical formulas to discover the best decision for a given situation. Predictive analytics gives your company a competitive edge and can be used to improve ROI substantially. It is the decision science that removes guesswork out of the decision-making process and applies proven scientific guidelines to find right solution in the shortest time possible.

Predictive analytics can be helpful in answering questions like:

    Who are most likely to respond to your offer?
    Who are most likely to ignore?
    Who are most likely to discontinue your service?
    How much a consumer will spend on your product?
    Which transaction is a fraud?
    Which insurance claim is a fraudulent?
    What resource should I dedicate at a given time?

Benefits of Data mining include:

    Better understanding of customer behavior propels better decision
    Profitable customers can be spotted fast and served accordingly
    Generate more business by reaching hidden markets
    Target your Marketing message more effectively
    Helps in minimizing risk and improves ROI.
    Improve profitability by detecting abnormal patterns in sales, claims, transactions etc
    Improved customer service and confidence
    Significant reduction in Direct Marketing expenses

Basic steps of Predictive Analytics are as follows:

    Spot the business problem or goal
    Explore various data sources such as transaction history, user demography, catalog details, etc)
    Extract different data patterns from the above data
    Build a sample model based on data & problem
    Classify data, find valuable factors, generate new variables
    Construct a Predictive model using sample
    Validate and Deploy this Model

Standard techniques used for it are:

    Decision Tree
    Multi-purpose Scaling
    Linear Regressions
    Logistic Regressions
    Factor Analytics
    Genetic Algorithms
    Cluster Analytics
    Product Association




Source: http://ezinearticles.com/?Benefits-of-Predictive-Analytics-and-Data-Mining-Services&id=4766989

Data Mining Social Networks, Smart Phone Data, and Other Data Base, Yet Maintaining Privacy

Is it possible to data mine social networks in such a way to does not hurt the privacy of the individual user, and if so, can we justify doing such? It wasn't too long ago the CEO of Google stated that it was important that they were able to keep data of Google searches so they can find disease, flu, and food born medical clusters. By using this data and studying the regions in the searches to help fight against outbreaks of diseases, or food borne illnesses in the distribution system. This is one good reason to store the data, and collect it for research, as long as it is anonomized, then theoretically no one is hurt.

Unfortunately, this also scares the users, because they know if the searches are indeed stored, this data can be used against them in the future, for instance, higher insurance rates, bombardment of advertising, or get them put onto some sort of future government "thought police" watch-list. Especially considering all the political correctness, and new ways of defining hate speech, bullying, and what is, what isn't, and what might be a domestically home-grown terrorist. The future concept of the thought police is very scary to most folks.

Usually if you want to collect data from a user, you have to give them something back in return, and therefore they are willing to sign away certain privacy rights on that data in trade for the use of such services; such as on their cell phone, perhaps a free iPhone app or a virtual product in an online social network.

Artificially Intelligent Search Features

It is no surprised that AI search features are getting smarter, even able to anticipate your next search question, or what you are really trying to ask, even second guessing your question for instance. Now then, let's discuss this for a moment. Many folks very much enjoy the features of Amazon.com search features, which use artificial intelligence to recommend potential other books, which they might be interested in. And therefore the user probably does not mind giving away information about itself, for this upgraded service or ability, nor would the person mind having cookies put onto their Web browser.

Nevertheless, these types of systems are always exploited for other purposes. For instance consider the Federal Trade Commission's do not call list, and consider how many corporations, political party organizations, and all of their affiliates and partners were able to bypass these rules due to the fact that the consumer or customer had bought something from them in the last six months. This is not what consumers or customers had in mind when they decided they wanted to have this "do not call list" and the resultant and response from the market place, well, it proves we cannot trust the telecommunication companies, their lobbyists, or the insiders within their group (many of which over the years have indeed been somehow connected to the intelligence agencies - AT&T - NSA Echelon for example.)

Now then, this article is in no way to be considered a conspiracy theory, it is just a known fact, yes national security does need access to such information, and often it might be relevant, catching bad guys, terrorists, spies, etc. The NSA is to protect the American People. However, when it comes to the telecommunication companies, their job is to protect shareholder's equity, maximize quarterly profits, expand their business models, and create new profit centers in their corporations.

Thus, such user data will be and has been exploited for future profits against the wishes of the consumer, without the consumer benefiting from free services for lower prices in any way. If there is an explained reason, trade-off, and a monetary consideration, the consumer might feel obliged to have additional calls bothering them while they are at home, additional advertising, and tracking of their preferences for ease of use and suggestions. What types of suggestions?

Well, there is a Starbucks two-blocks from here, turn right, then turn left and it is 200 yards, with parking available; "Sale on Frappachinos for gold-card holders today!" In this case the telecommunication company tracks your location, knows your preferences, and collects a small fee from Starbucks, and you get a free-phone, and 20% off your monthly 4G wireless fee. Is that something a consumer might want; when asked 75% of consumers or smart phone users say; yes. See that point?

In the future smart phones may have data transferred between them, rather than going through a given or closest cell tower. In other words, packets of information may go from your cell phone, to the next nearest cell phone, to another near cell phone, to the person which is intended to receive it. And the data passing through each mobile device, will not be able to read any of the information which was it is not assigned to receive as it wasn't sent to it. By using such a scheme telecommunication companies can expand their services without building more new cell towers, and therefore they can lower the price.

However, it also means that when you lay your cell phone on the table, and it is turned on it would be constantly passing data through it, data which is not yours, and you are not getting paid for that, even though you had to purchase the smart phone. But if the phone was given to you, with a large battery, so it wouldn't go dead during all those transmissions, you probably wouldn't care, as long as your data packets of information were indeed safe and no one else could read them.

This technology exists now, and is being discussed, and consider if you will that the whole strategy of networking smart cell phones or personal tech devices together is nothing new. For instance, the same strategies have been designed for satellites, and to use an analogy, this scheme is very similar to the strategies FedEx uses when it sends packages to the next nearest FedEx office if that is their destination, without sending all of the packages all the way across the country to the central Memphis sort, and then all the way back again. They are saving time, fuel, space, and energy, and if cell phones did this it would save the telecommunication companies mega bucks in the savings of building new cell towers.

As long as you got a free cell phone, which many of us do, unless we have the mega top of the line edition, and if they gave you a long-lasting free battery it is win-win for the user. You probably wouldn't care, and the telecommunication companies could most likely lower the cost of services, and not need to upgrade their system, because they can carry a lot more data, without hundreds of billions of dollars in future investments.

Also a net centric system like this is safer to disruption in the event of an emergency, when emergency communications systems take precedence, putting every cell phone user as secondary traffic at the cell towers, which means their calls may not even get through.

Next, the last thing the telecommunication company would want to do is to data mine that data, or those packets of information from people like a soccer mom calling her son waiting at the bus stop at school. And anyone with a cell phone certainly wouldn't want their packets of information being stolen from them and rerouted because someone near them hacked into the system and had a cell phone that was displaying all of their information.

You can see the problems with all this, but you can also see the incredible economies of scale by making each and every cell phone a transmitter and receiver, which it already is in principle anyway, at least now for all data you send and receive. In the new system, if all the data which is closest by is able to transfer through it, and send that data on its way. The receiving cell phone would wait for all the packets of data were in, and then display the information.

You can see why such a system also might cause people to have a problem with it because of what they call net neutrality. If someone was downloading a movie onto their iPad using a 3G or 4G wireless network, it could tie up all the cell phones nearby that were moving the data through them. In this case, it might upset consumers, but if that traffic could be somewhat delayed by priority based on an AI algorithm decision matrix, something simple, then such a tactic for packet distribution plan might allow for this to occur without disruption from the actual cell tower, meaning everyone would be better off. Therefore we all get information flow faster, more dispersed, and therefore safer from intruders. Please consider all this.




Source: http://ezinearticles.com/?Data-Mining-Social-Networks,-Smart-Phone-Data,-and-Other-Data-Base,-Yet-Maintaining-Privacy&id=4867112

Outsource Data Entry - A Wise Business Decision

Getting the benefits of outsourcing data entry services for your business will be a wise choice. Many offshore companies guarantee quick and accurate data entry services. These companies offer data entry services from industry expert professionals and flexibility as per user requirements. All recent reports say, trend of outsourcing low priority work will continue to grow gradually.

In earlier days, outsourcing was thought as a temporary option of meeting particular objective, is now becoming the best industry option. Viewed as a temporary business solution, outsourcing is now a strategically important business decision. Outsourcing your services will reduce your costs with improved services.

Advantages of Data Entry Outsourcing

Data entry outsourcing gives you many business advantages include:

- By outsourcing one can easily concentrate on core business competencies and goals.
- In these cut throat competitive time, outsourcing is a cautious way of controlling expensive staffing cost. Person can get outsourcing services on per transaction basis, which ease the hurdles of having the possibility of firing staff members.
- By outsourcing you can get the advantage of economies of scale. If you work with an outsourcing company you will save your valuable money, probably boost your operational efficiency.
- By outsourcing your data-entry work your cost will be on per transaction basis which will allow you to easily predict your budget and give you the best budget planning.
- By outsourcing organizations do not have to worry about meeting time lines. As many outsourcing companies guarantee of in-time delivery which was already specified in user agreement and will not be longer concern to worry.
- Most of the outsourcing companies located in cheap offshore countries like India, Indonesia etc and having expertise of handling data entry operations.

Thus by outsourcing data-entry work organizations can get advantage in terms of time, money and efficiency which will obviously increase business productivity.



Source: http://ezinearticles.com/?Outsource-Data-Entry---A-Wise-Business-Decision&id=2694032

Beneficial Data Collection Services

Internet is becoming the biggest source for information gathering. Varieties of search engines are available over the World Wide Web which helps in searching any kind of information easily and quickly. Every business needs relevant data for their decision making for which market research plays a crucial role. One of the services booming very fast is the data collection services. This data mining service helps in gathering relevant data which is hugely needed for your business or personal use.

Traditionally, data collection has been done manually which is not very feasible in case of bulk data requirement. Although people still use manual copying and pasting of data from Web pages or download a complete Web site which is shear wastage of time and effort. Instead, a more reliable and convenient method is automated data collection technique. There is a web scraping techniques that crawls through thousands of web pages for the specified topic and simultaneously incorporates this information into a database, XML file, CSV file, or other custom format for future reference. Few of the most commonly used web data extraction processes are websites which provide you information about the competitor's pricing and featured data; spider is a government portal that helps in extracting the names of citizens for an investigation; websites which have variety of downloadable images.

Aside, there is a more sophisticated method of automated data collection service. Here, you can easily scrape the web site information on daily basis automatically. This method greatly helps you in discovering the latest market trends, customer behavior and the future trends. Few of the major examples of automated data collection solutions are price monitoring information; collection of data of various financial institutions on a daily basis; verification of different reports on a constant basis and use them for taking better and progressive business decisions.

While using these service make sure you use the right procedure. Like when you are retrieving data download it in a spreadsheet so that the analysts can do the comparison and analysis properly. This will also help in getting accurate results in a faster and more refined manner.



Source: http://ezinearticles.com/?Beneficial-Data-Collection-Services&id=5879822

Data Mining Services

You will get all solutions regarding data mining from many companies in India. You can consult a variety of companies for data mining services and considering the variety is beneficial to customers. These companies also offer web research services which will help companies to perform critical business activities.

Very competitive prices for commodities will be the results where there is competition among qualified players in the data mining, data collection services and other computer-based services. Every company willing to cut down their costs regarding outsourcing data mining services and BPO data mining services will benefit from the companies offering data mining services in India. In addition, web research services are being sourced from the companies.

Outsourcing is a great way to reduce costs regarding labor, and companies in India will benefit from companies in India as well as from outside the country. The most famous aspect of outsourcing is data entry. Preference of outsourcing services from offshore countries has been a practice by companies to reduce costs, and therefore, it is not a wonder getting outsource data mining to India.

For companies which are seeking for outsourcing services such as outsource web data extraction, it is good to consider a variety of companies. The comparison will help them get best quality of service and businesses will grow rapidly in regard to the opportunities provided by the outsourcing companies. Outsourcing does not only provide opportunities for companies to reduce costs but to get labor where countries are experiencing shortage.

Outsourcing presents good and fast communication opportunity to companies. People will be communicating at the most convenient time they have to get the job done. The company is able to gather dedicated resources and team to accomplish their purpose. Outsourcing is a good way of getting a good job because the company will look for the best workforce. In addition, the competition for the outsourcing provides a rich ground to get the best providers.

In order to retain the job, providers will need to perform very well. The company will be getting high quality services even in regard to the price they are offering. In fact, it is possible to get people to work on your projects. Companies are able to get work done with the shortest time possible. For instance, where there is a lot of work to be done, companies may post the projects onto the websites and the projects will get people to work on them. The time factor comes in where the company will not have to wait if it wants the projects completed immediately.

Outsourcing has been effective in cutting labor costs because companies will not have to pay the extra amount required to retain employees such as the allowances relating to travels, as well as housing and health. These responsibilities are met by the companies that employ people on a permanent basis. The opportunity presented by the outsourcing of data and services is comfort among many other things because these jobs can be completed at home. This is the reason why the jobs will be preferred more in the future.



Source: http://ezinearticles.com/?Data-Mining-Services&id=4733707

Why Web Scraping Software Won't Help

How to get continuous stream of data from these websites without getting stopped? Scraping logic depends upon the HTML sent out by the web server on page requests, if anything changes in the output, its most likely going to break your scraper setup.

If you are running a website which depends upon getting continuous updated data from some websites, it can be dangerous to reply on just a software.

Some of the challenges you should think:

1. Web masters keep changing their websites to be more user friendly and look better, in turn it breaks the delicate scraper data extraction logic.

2. IP address block: If you continuously keep scraping from a website from your office, your IP is going to get blocked by the "security guards" one day.

3. Websites are increasingly using better ways to send data, Ajax, client side web service calls etc. Making it increasingly harder to scrap data off from these websites. Unless you are an expert in programing, you will not be able to get the data out.

4. Think of a situation, where your newly setup website has started flourishing and suddenly the dream data feed that you used to get stops. In today's society of abundant resources, your users will switch to a service which is still serving them fresh data.

Getting over these challenges

Let experts help you, people who have been in this business for a long time and have been serving clients day in and out. They run their own servers which are there just to do one job, extract data. IP blocking is no issue for them as they can switch servers in minutes and get the scraping exercise back on track. Try this service and you will see what I mean here.



Source: http://ezinearticles.com/?Why-Web-Scraping-Software-Wont-Help&id=4550594

How Data Mining Can Help in Customer Relationship Management Or CRM?

Customer relationship management (CRM) is critical activity of improvising customer interactions while at the same time making the interactions more amicable through individualization. Data mining utilizes various data analysis and modeling methods to detect specific patterns and relationships in data. This helps in understanding what a customer wants and forecasting what they will do.

Using Data mining you can find out right prospects and offer them right products. This results in improved revenue because you can respond to each customer in best way using fewer resources.

Basic process of CRM data mining includes:
1. Define business objective
2. Construct marketing database
3. Analyze data
4. Visualize a model
5. Explore model
6. Set up model & start monitoring

Let me explain above steps in detail.

Define the business objective:
Every CRM process has one or more business objective for which you need to construct the suitable model. This model varies depending on your specific goal. The more precise your statement for defining the problem is the more successful is your CRM project.

Construct a marketing database:
This step involves creation of constructive marketing database since your operational data often don't contain the information in the form you want it. The first step in building your database is to clean it up so that you can construct clean models with accurate data.

The data you need may be scattered across different databases such as the client database, operational database and sales databases. This means you have to integrate the data into a single marketing database. Inaccurately reconciled data is a major source of quality issues.

Analyze the data:
Prior to building a correct predictive model, you must analyze your data. Collect a variety of numerical summaries (such as averages, standard deviations and so forth). You may want to generate a cross-section of multi-dimensional data such as pivot tables.

Graphing and visualization tools are a vital aid in data analysis. Data visualization most often provides better insight that leads to innovative ideas and success.


Source: http://ezinearticles.com/?How-Data-Mining-Can-Help-in-Customer-Relationship-Management-Or-CRM?&id=4572272

Why Outsource Data Entry Work to India? Here are the Reasons

India, the third largest English speaking nation in the world, is purportedly the hub for outsource service providers in Asia. With more and more people investing billions of dollars into websites and other online advertising campaigns, India stands as a united front to answering the demands of various business clients and industries that span the entire globe.

Search engine optimization companies, especially those involved with database or website management projects from outsource clients would agree, that data entry is one of the more basic, yet more complicated procedures in the early stages of directory development. The procedure for data entry work is fairly systematic. The primary data entry level task is to gather a list of data from specific industries or categories. For example, hotels can be classified under one category, or business industry.

The main task of the data entry personnel is to identify possible records which could help in supplementing the base data on the hotel or hotel chains being discussed in the directory. Common items like hotel locations, hotel management contact details, reservation information and dining services are the most fundamental facts which need to be entered for a particular hotel index on the directory.

It is not a coincidence that India should be one of the more deserving nations who could easily acquire data entry jobs from outsource clients, as the whole country itself is rapidly mobilizing its technological prowess to facilitate the outburst of outsource service demands from around the world. In a sense, India is qualified to brag that it can certainly do the job. In terms of technology and experience on the "Web Business", India has greater lead than the rest of the Asian countries.

Even the Philippines, which ranks as the fourth largest English speaking nation in Asia, is curbed to follow a very far distance, already paced by India.

It's no wonder then, that outsourcing data entry level work in India could be an excellent choice for most businessmen or web investors. Nothing really beats the quality and reliability honed by years of dealing with optimization and outsourcing services, which India has been exposed to.

India nonetheless remains as the dominating force in Asia when it comes to outsource services with its proven track record.

In totality, Outsourcing data entry work in India is a decision that should be made with quality in mind. Nothing beats India when it comes to this, as they are bantering on a more acknowledged field, to which they have been first made privy, and have done reasonably well to maintain. To get the best deals for Outsource service with Data Entry work, do not forget to level out with India on this aspect.

India stands to gain on the following services which are commonly outsourced by major clients from both U.S. and Europe: PHP Programmers, Bulk Linkers, Data Entry work, Content development, Web Design and Web Development services and many others.



Source: http://ezinearticles.com/?Why-Outsource-Data-Entry-Work-to-India?-Here-are-the-Reasons&id=256124

Business Intelligence Data Mining

Data mining can be technically defined as the automated extraction of hidden information from large databases for predictive analysis. In other words, it is the retrieval of useful information from large masses of data, which is also presented in an analyzed form for specific decision-making.

Data mining requires the use of mathematical algorithms and statistical techniques integrated with software tools. The final product is an easy-to-use software package that can be used even by non-mathematicians to effectively analyze the data they have. Data Mining is used in several applications like market research, consumer behavior, direct marketing, bioinformatics, genetics, text analysis, fraud detection, web site personalization, e-commerce, healthcare, customer relationship management, financial services and telecommunications.

Business intelligence data mining is used in market research, industry research, and for competitor analysis. It has applications in major industries like direct marketing, e-commerce, customer relationship management, healthcare, the oil and gas industry, scientific tests, genetics, telecommunications, financial services and utilities. BI uses various technologies like data mining, scorecarding, data warehouses, text mining, decision support systems, executive information systems, management information systems and geographic information systems for analyzing useful information for business decision making.

Business intelligence is a broader arena of decision-making that uses data mining as one of the tools. In fact, the use of data mining in BI makes the data more relevant in application. There are several kinds of data mining: text mining, web mining, social networks data mining, relational databases, pictorial data mining, audio data mining and video data mining, that are all used in business intelligence applications.

Some data mining tools used in BI are: decision trees, information gain, probability, probability density functions, Gaussians, maximum likelihood estimation, Gaussian Baves classification, cross-validation, neural networks, instance-based learning /case-based/ memory-based/non-parametric, regression algorithms, Bayesian networks, Gaussian mixture models, K-means and hierarchical clustering, Markov models and so on.



Source: http://ezinearticles.com/?Business-Intelligence-Data-Mining&id=196648

Why Utilize Data Outsourcing Businesses?

As a small business owner, you want to save money in as many ways as possible in order to increase your profits while viewing your business growing. Compliments of the Internet, outsourcing business processes can be done not only domestically but also universally with qualified and experienced personnel at a low cost.

There are countries such as China, India and the Philippines along with other developing countries who are accepting outsourcing as a way to boost their own economies. It is one of the businesses, which businesses are outsourcing to lighten their workloads while having it done not only faster but also more efficiently.

Before you consider the option of outsourcing your data-entry needs of your small business, you must educate yourself to what it is all about. This includes data imaging, conversion and document processing. This also entails photo manipulation and catalog processing services.

Data-entry is a constant need for most small businesses, which need to document the daily activities of their business. If you need data processing jobs performed, you should seriously consider outsourcing. Outsourcing your data-processing needs will enable your business to have your data entry performed a low cost. You will also be eliminating extra work for your business and this means that your business will be able to effectively separate your business work into time manageable pieces.

Medical billing and transcribing businesses utilize data-processing as a part of their every-day operations. It can be performed not only by outsourced companies but data processing freelancers.

It is true that data-entry jobs can be performed in-house but there are particular jobs that should be performed by experts as compared to your staff. If you need a large data entry job performed, this will take a lot of time and will more than likely require overtime by your staff to perform this task. If you outsource this large data job, your company will be able to function with "business as usual" while focusing on other important aspects of the business.

If you are faced with a time-consuming data job, which is imperative for your business to complete, consider outsourcing this task to freelancers or data entry outsourcing businesses. By outsourcing, you will not only save your business time but money while still being able to focus on other priorities of your business. Data processing outsourcing can be a wonderful change for your business. Data entry outsourcing will allow you to effectively run your company's workloads and priorities.


Source: http://ezinearticles.com/?Why-Utilize-Data-Outsourcing-Businesses?&id=3331671

Healthcare Marketing Series - Data Mining - The 21st Century Marketing Gold Rush

There is gold in them there hills! Well there is gold right within a few blocks of your office. Mining for patients, not unlike mining for gold or drilling for oil requires either great luck or great research.

It's all about the odds.

It's true that like old Jed from the Beverly Hillbillies, you might just take a shot and strike oil. But more likely you might drill a dry hole or dig a mine and find dirt not diamonds. Without research you might be a mere 2 feet from pay dirt, but drilling or mining in just the wrong spot.

Now oil companies and gold mining companies spend millions, if not, billions of dollars studying where and how to effectively find the "mother load". If market research is good enough for the big boys, it should be good enough for the healthcare provider. Remember as a health care professional you probably don't have the extras millions laying around to squander on trial and error marketing.

If you did there would be little need for you to market to find new patients to help.

In previous articles in the Health Care Marketing Series we talked about developing a marketing strategy, using metrics to measure the performance of your marketing execution, developing effective marketing warheads based on your marketing strategy, evaluating the most efficient ways to deliver those warheads, your marketing missile systems, and tying several marketing methods together into a marketing MIRV.

If you have been following along with our articles and starting to integrate the concepts detailed in them, by now you should have an excellent marketing infrastructure. Ready to launch laser guided marketing missiles tipped with nuclear marketing MIRVs. The better you have done your research, the more detailed your marketing strategy, the more effective and efficient your delivery systems, the bigger bang you'll receive from your marketing campaign. And ultimately the more lives you will help to change of patients that truly can benefit from your skills and talents as a doctor.

Sounds like you're ready for healthcare marketing shock and awe.

Everything is ready to launch, this is great, press the button and fire away!

Ah, but wait just a minute, General. What is the target? Where are they? What are the aiming coordinates?

The target? Why of course all those sick people out there.

Where are they? Well of course, out there!

The coordinates? Man just press the button, carpet bomb man. Carpet bomb!

This scenario is designed to show you how quickly the wheels can come off even the best intended marketing war machine. It brings us back full circle. We are right back to our original article on marketing strategy.

But this time we are going to introduce the concept of data mining. If you remember, our article on marketing strategy talked about doing research. We talked about research as the true cornerstone of all marketing efforts.

What is the target, General?

Answering this question is a little difficult and the truth is each healthcare provider needs to determine his or her high value target. And more importantly needs to know how to determine his or her high value targets.

Let's go back to our launch scenario to illustrate this point. Let's continue with our military analogy. Let's say we have several aircraft carriers, a few destroyers and a fleet of rowboats, making up our marketing battlefield.

As we have discussed previously, waging a marketing war, like any war, consumes resources. So do we want to launch our nuclear marketing MIRVs, the most valuable resources in our arsenal, and target the fleet of rowboats?

Or would it be wiser to target those aircraft carriers?

Well the obvious answer is "get those carriers".

But here is where things get a little tricky. One man's aircraft carrier is another man's rowboat.

You have to data mine your practice to determine which targets are high value targets.

What goes into that data mining process? Well first and foremost, what conditions do you 1.like to treat, 2. have a proven track record of treating and 3. obtain a reasonable reimbursement for treating.

In my own practice, I typically do not like or enjoy treating shoulder problems. I don't know if I don't like treating shoulders because I haven't had great results with them or if I haven't had great results, because I don't like treating them. Needless to say my reimbursement for treating shoulder cases is relatively low.

So do I really want to carpet bomb my marketing terrain and come up with 10 new cases of rotator cuff tears? These cases, for more than one reason, are my rowboats.

On the contrary, I like to treat neurological conditions like chronic pain; Neuropathy patients, Spinal Stenosis patients, Tinnitus patients, patients with Parkinson's Disease and Multiple Sclerosis patients. I've had results with these types of cases that have been good enough to publish. Because they are complex and difficult cases, I obtain a better than average reimbursement for my efforts. These cases are my aircraft carriers. If my marketing campaign brings me ten cases with these types of problems, chances are that the patient will obtain some great relief, I will find working with them an intellectual and stimulating challenge and my marketing efforts will bring me a handsome return on investment.

So the first lesson of data mining is to identify your aircraft carriers. They must be "your" aircraft carriers. You must have a good personal track record of helping these types of patients. You should enjoy treating these types of cases. And you should be rewarded for your time and expertise.

That's the first step in the process. Identifying your high value targets. The next step is THE most important aspect of healthcare marketing. As I discussed above, I enjoy working with complex neurological cases. But how many of these types of patients exist in my marketing terrain and are they looking for the type of help I can offer?

Being able to accurately answer these important questions is the single most valuable information I can extract using data mining.

It doesn't matter if I like treating these cases. It doesn't matter if I make a good living treating these cases. It doesn't matter if my success in treating these cases has made the local news. What matters is 1. do these types of cases exist in my neighborhood and 2. are they looking for the help I can provide to them?

You absolutely positively need to know who is looking for what in your marketing terrain and if what people are clamoring for is what you have to offer.

This knowledge is the most powerful tool in your marketing arsenal. It's your secret weapon. It is the foundation of your marketing strategy. It is so important that you should consider moving your office if the results of your data mining don't reveal an ocean full of aircraft carriers in your marketing terrain for you to target.

If your market research does not reveal an abundance of aircraft carriers on your horizon, you need to either 1. move to a new battlefield, 2. re-target your efforts towards the destroyers in your market or 3. try to create a market.

Let's look at your last choice. Trying to create a market. Unless you are Coke or Pepsi, your ability to create a market as a health care provider is extremely limited. To continue on with our analogy, to create a market requires converting rowboats into, at least, destroyers, but better yet aircraft carriers.

What would it cost if you took a rowboat to a ship yard and told them to rebuild it as an aircraft carrier?

This is what you face if you try to create a market where none exists. Unless you have a personality flaw and thrive on selling ice to Eskimos, creating a market is not a rewarding proposition.

So scratch this option off the table right now.

What about re-targeting your campaign towards destroyers? That's a viable option. It's a good option. It's probably your best option. It's an option that will likely give you your best return on investment. It is recommended that you focus your arsenal on the destroyers while at the same time never passing on an opportunity to sink an aircraft carrier.

So what is the secret? How do you data mine for aircraft carriers?

Well its quite simple in the internet age. Just use the services of a market research firm. I like http://www.marketresearch.com They will do the data mining for you.

They can provide market intelligence that will tell you not only what the health care aircraft carriers are, but also where they are.

With this information, you will have a competitive advantage in your marketing battlefield. You can segment, and target high value targets in your area while your competitors squander their marketing resources on rowboats. Or even worse carpet bomb and hit ocean water, not valuable targets.

Your marketing strategy should be highly targeted. Your marketing resources should be well spent. As we discussed in our very first article on true "Marketing Strategy" you should enter the battle against your competition already knowing your have won.

What gives you this dominant position in the market, is knowing ahead-of-time, who is looking for what in your marketing terrain. In other words, not trying to create a market, but rather identifying existing market niches, specifically targeting them with laser guided precision and having headlines and ad copy based on your strength versus the weakness of your competition within that niche.


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